Updating Business Reply and Courtesy Reply Mail
to the Intelligent Mail Barcode
Effective January 2013, all commercial mail pieces claiming automation discounts as well as Business Reply Mail and Courtesy Reply Mail pieces are required to use the new “Intelligent Mail Barcode” (IMB).
Updating your reply mail pieces to the new “Intelligent Mail Barcode” is your responsibility. To be eligible for the deep automation postage discounts on your outbound mail, your inbound reply pieces must also utilize the new IMB.