Email vs Direct Mail Email vs Direct Mail

CCPA Privacy Information

Updated: January 22, 2020

Privacy Policy

We take the privacy of our Customers and their downstream customers very seriously. We never share the information of our Customer’s customers under any circumstances, unless it is required to complete the transaction contracted with our Customer. In addition, we require our Customers, where applicable, to undertake to respect all relevant data protection laws, including the European Union General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”) and the state and federal law of the United States. This Policy applies to all personal data collected, processed and stored by AD-Vantagemarketing.com in relation to its staff, suppliers and service recipients in the course of its activities, as defined in GDPR and CCPA, and other relevant laws. AD-Vantagemarketing.com makes no distinction between the rights of EU Data Subjects who are employees, and those who are not. All are treated equally under this policy. Ad-Vantage Marketing does not collect any data from our customers.

How Does the California Consumer Privacy Act (CCPA) Work?

In a nutshell, CCPA will empower people to know the types of personal information businesses collect about them, and give them the right not to agree to the sale of their personal data to other parties. More specifically, CCPA introduces the following rights:
  • Right to know all data collected by a business on you
  • Right to say NO to the sale of your information
  • Right to DELETE your data
  • Right to be informed of what categories of data will be collected about you prior to its collection, and to be informed of any changes to this collection.
  • Mandated opt-in before sale of children’s information (under the age of 16)
  • Right to know the categories of third parties with whom your data is shared
  • Right to know the categories of sources of information from whom your data was acquired
  • Right to know the business or commercial purpose of collecting your information
  • Enforcement by the Attorney General of the State of California
  • Private right of action when companies breach your data

What WE Do With Your Information

We want to be clear about what information we collect and how we use it to deliver our Services to you, operate our business, and make our Services work better for you. This Privacy Policy describes how we collect, use, share and secure the information that you provide which can be used to identify you or your household and that is shared with us (“Personal Information”). It also describes your choices regarding use, access and correction of your Personal Information. We do not sell or share your Personal Information with third parties for their own commercial uses, if you have opted out of such sharing. You may opt out of the sharing of this information here: Privacy Form

Information We Collect About You and How We Collect It

We collect several types of information from and about our customers throughout our website and National Data Compilers:
  • By which you may be personally identified, such as name, postal address or any other identifier by which you may be contacted by mail. (”personal information”);
  • About your internet connection, the equipment you use to access our Website, and usage details.(IP, Browser, OS)
  • Directly from you or customers when such is provide it to us. (Mailing Customer)
  • From third parties, for example, our business partners. (National Data Compilers)

How we use your information

We use information that we collect about you or that you provide to us, including any personal information:
  • To deliver important and confidential mailing pieces to you throughout the USPS
  • To provide you with information, products, or services that you request from us.
  • To fulfill any other purpose for which you provide it.

Choices About How We Use and Disclose Your Information

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Direct Marketing Association (”DMA”) on the DMA’s website. California residents may have additional personal information rights and choices. Please see [California Privacy Policy]. for more information. We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

Category Examples Collected
A. Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers. YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, signature, address, telephone number, insurance policy number, bank account number, credit card number, debit card number, or any other financial information. Some personal information included in this category may overlap with other categories. YES
C. Protected classification characteristics under California or federal law. Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). YES
D. Commercial information. Records products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. NO
E. Biometric information. Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. NO
F. Internet or other similar network activity. Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. YES
G. Geolocation data. Physical location or movements. NO
H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. NO
I. Professional or employment-related information. Current or past job history or performance evaluations. NO
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. NO
K. Inferences drawn from other personal information. Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. NO
More Information On CCPA