Digital Printing

Kodak NexPress 2500

Variable Data Digital Printing

Variable data printing (VDP or one-to-one marketing) is a form of on-demand digital printing where elements such as text, graphics or entire templates can be dynamically changed “on the fly” without stopping or slowing down the press. Every single revolution of the imaging cylinder represents a unique impression, allowing each printed piece to be different from every other.

Speak directly to each individual customer, not only by name, but also by his or her specific buying history and interests. Not only will you capture attention, but you will also back it up with content that is relevant to each unique recipient.

When you talk to your customers personally, using text, imagery and offers customized to their unique needs and desires, a few things happen:

  • Average order size increases
  • Response rates improve
  • Cost per response declines
  • Repeat business soars

Variable data printing is also faster, more cost-effective and often generates response rates 3-10 times higher than traditional direct mail. Consider the following:

  • Print only as many as you need.
  • Test an offer to a small segment of your database.
  • Analyze the results and refine the message before deciding to send a similar offer to more customers.
  • Everything prints at once, including the outbound address, so there is no need for address labels or inkjet printing. This reduces mailing costs and speeds up the production process.

CMYK NexPress DryInkOur digital printing features the Kodak-Heidelberg NexPress 2500. The NexPress prints crystal clear images in black, color, or color with protective clear or dimensional clear. Dimensional clear can be overprinted to give images an three dimensional embossed texture—an image of an orange can feel like an orange.

But, the true value of variable data printing is in the greatly increased response rates that it generates! Give it a shot and catapult your direct sales to the next level. Upload your files now to get started!

If you think you are ready to send us your artwork and data files, please see our Artwork Guidelines and How to Send a Mailing List first.

Offset Printing

If traditional offset printing is more appropriate for your project, we can do that too. We can do any printing from folios to brochures to muli-page catalogs to postcards.

When you are ready, Upload your files to get your project started!